Monthly Archives: April 2015

Canadian Beef Brand – Survey for Producers

As many of you know, Canada Beef is embarking on a brand building journey, along with the rest of the industry. Over the coming few months we will be researching, working in May to create brand concepts and then finally working with creative and other people to bring the brand to life. These are exciting times at Canada Beef!

This 10-minute online survey is being conducted by Intensions Consulting Inc., an independent market research firm. Canada Beef will not have access to your survey responses, so any feedback you provide will remain completely confidential and anonymous. A form of this survey is making its way to Canadian producers, industry and even global consumers in Canada, Japan, China and Mexico.

The last day to submit surveys will be Sunday, May 8th. Your thoughts are incredibly important and we hope that you will take the time to play an important part in establishing Canada Beef’s global brand. Please click on the image below to go to the survey.


Oldest Producing Beef Cow in Atlantic Canada Contest

Atlantic Beef & Sheep

Thanks to a suggestion from Limousin breeder Barb McLaughlin (of McKay Siding, Nova Scotia), Atlantic Beef & Sheep magazine is celebrating its 25th year of publication with a contest to discover the Oldest Producing Beef Cow in Atlantic Canada. As McLaughlin said when she pitched the idea: “It would be really neat to know some of those old girls that are out there, and just every year, crank out a calf and do their job. They’re the stars.”

Atlantic Beef & Sheep invites you to start taking photos of your oldest producing beef cow – ideally with her last calf by her side. To enter the contest, you will need to send some kind of record that would help prove the age of your cow, such as an old, dated photo; a newspaper clipping; a show report; or anything else that would help verify her age. Your entry should also include: 1) your name, address, and the name of your farm (if it has a name), 2) the age of your cow and her last calf, 3) a brief description of your farm and livestock, and 4) any interesting facts or stories about this cow. An approporiate prize and recognition for the winning entries will be announced in the summer issue of the magazine.

Please email your photos and entry to Rachel Brighton, magazine editor, at or mail your entry to: Rachel Brighton / Editor, Atlantic Beef & Sheep / DvL Publishing / P.O. Box 1509, Liverpool / NS, B0T 1K0. Questions are most welcome and we look forward to your submissions.

Thank you, from the team at Atlantic Beef & Sheep.

Record Prices at April Feeder Sale

All time record average price driven by high buyer demand for quality, vaccinated calves.  Next feeder sale Saturday May 2nd, 2015.

Top Single > 500lbs – 1 vaccinated red steer weighing 565lbs @ $2.85, owned by Owen McCarron, bought by B&M Stockers. 2nd top single – 1 vacc Char steer weighing 605lbs @ $2.80, owned by Donald Beals, bought by B&M Stockers.

Top Group >500lbs – vaccinated 17 red steers ave weight 537lbs @ $3.22, owned by Dean and Catherine Manning, bought by John Houley and Son. 2nd top group vacc 14 red steers ave weight 600lbs @ $3.195 owned by East St Farm, bought by B&M Stockers.

April 2015 ASL Feeder Sale Summary [PDF]

Records broken at ‘fantastic’ bull sale

By Heather Jones, Farm Focus of Atlantic Canada

Records were broken at the 2015 Maritime Beef Test Station Breeding Stock Sale held April 4 in Nappan, Nova Scotia.

“It was a fantastic sale!”

A total of 51 bulls sold for $243,500 and an average of $4,774.51. “That average is up more than $2,000 over last year,” McCallum told Farm Focus.

He said there was a great crowd of between 600-650 people at the sale and a “very positive buzz” about the “high quality animals.”

And while bids were being taken in Nappan, 200 people viewed the sale as it was streamed online. “There was also a lot of interest from bidders on the phone from Ontario, Quebec and New Brunswick,” McCallum said.

Downeast Charolais had the top seller. Their Charolais bull went to Lucien Morin for $9,250.

A total of 9 Charolais sold for $50,650 with an average of $5,627.78.

Hidden Hollow Farm had the top selling Simmental. Their bull went to Rodney Hicks for $8,250. A total of 17 Simmentals sold for $80,500 with an average of $4,735.29.

Othberg’s Limousin’s top-selling Limousin bull was purchased by Phillip Donaher for $6,800. A total of 8 Limousins sold for $38,000 with an average of $4,750.

Hillcrest Farm had the top-selling Angus. It went to S&S Dixon Farm for $5,750. A total of 9 Angus went for $42,650 with an average of $4,738.89.

Melvern Simmentals consigned the top-selling Hybrid. The bull was purchased by Don Beal for $5,100. A total of 3 Hybrids sold for $13,400 with an average of $4,466.67.

Brian and Linda Walker owned the top-selling Salers. Their bull was purchased by Rejeanne Veillette for $4,000. Two Salers sold for $7,900 and averaged $3,950.

Thunderbrook Farms consigned the lone Hereford bull in the sale. It went to Sterling Mitchell for $3,800.

Lorcain Farms had the top-selling Red Angus. The bull was purchased by Emily McGraw for $3,400. Two Red Angus sold for $6,600 and averaged $3,300.

The Heifer Sale was “fantastic!” McCallum stated. The six heifers sold for a total of $15,350 and an average of $2,558.33. He guessed that the average broke records; if not “at least it’s the highest price in a decade.”

Josh McFadgen bought the top selling heifer—a Red Angus consigned by S&S Dixon farm—for $2,800.

McFadgen purchased five of the six heifers including a Limousin, Angus and two Composites.

McCallum said the bulls were sold to farms in all three Maritime provinces and Quebec. “It was good to see support from buyers and sellers. We have a dedicated group of buyers who come every year and consignors who consign high quality animals.”

McCallum noted that putting the bulls online also played a role in the successful sale. “The bull videos on YouTube had over 1700 views. It’s a good value-added piece for the consignors and makes it a little easier for the buyers before they come to the sale.”

For more information on the sale visit:

Record Prices at Nappan Sale

The 2015 edition of the Maritime Beef Test Station Breeding Stock Sale was one for the record books.  Within the first five bulls to go through the ring, two new all-time high prices were recorded.  Lucien Morin from St-Joseph de Madawaska purchased Lot #5 from Downeast Charolais for a record $9,250.  Charolais had the highest average price at $5,627 and all bulls averaged $4,775, up from $2,746 in 2014.  For a complete summary, please see documents below.

Below are summaries from the sale, all documents will open in PDF.

2015 MBTS Lot Sales with Buyer Names

2015 Maritime Beef Test Station Spring Breeding Stock Sale Summary

2007 to 2015 MBTS Historical Prices

Please click the image below for the replay of the 2015 Maritime Beef Test Station Breeding Stock Sale.

2015 Sale

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